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The Internet has become accessible to almost everyone today and the number of users is increasing everyday. As per statistical data the number of internet users on a global basis has been 4.9 billion. It has been a huge leap since the year 2020. Offline marketing is not a feasible option today as marketing needs to be done on a platform where users spend most of their time and that is nothing but the internet.

Connecting with the potential audience in the perfect time and at the perfect place is what marketing is all about. Digital marketing is important to create awareness for the brands and hence it holds a lot of significance for a business. Digital marketing has gained so much popularity that customers literally wait for the various tactics of digital marketing to gather information about a brand. Digital marketing has a lot of scope and hence the different ways of using it can be experimented with.

Digital marketing makes use of a number of channels to build in connection with the customers and the place most used is utilised by its methods, that is to say the internet. Digital marketing has given proven results that it is more efficient than traditional marketing methods. The target audiences have been reached easily and that too in great numbers. This has helped businesses have a wider customer base. It is a more cost-effective form of marketing as compared to traditional forms of marketing and advertising.

It is a form of marketing that enables marketers to focus on potential customers who are likely to purchase a particular product or service. Competing with bigger brands becomes easier. The different strategies of digital marketing can be easily altered as per need. The day-to-day performance of the campaigns can be tracked with the help of digital marketing. The earning is quite a lot as compared to the amount spent.

It is easy to outrank the players who are bigger by means of digital marketing strategies like for instance the use of efficient keywords in a content that is of high quality could bring in a better rank in the search engines. A content that blends in well with the demands of the audiences gets a better rank by the search engines irrespective of whether the brand is big or not. The ROI can be measured easily with the help of digital marketing.

The exact number of viewers for a website can be seen by means of digital marketing. Details of the viewers can be retrieved like for instance the region they belong to or the device they were using and so on. The behaviour of the potential customers can be judged and they can be attracted to the website easily. Leads can be generated easily by strategizing digital marketing tactics. It is easy to alter a particular strategy in case proper results are not achieved.

Search engine optimization, content marketing, social media marketing, affiliate marketing, pay per click, email marketing all fall under the umbrella of digital marketing.

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