Web 2.0 is a term that goes on to describe the current state of the internet. The user-generated content is more, so is the end-user usability when it comes to Web 2.0. In short, the 21st century applications of the internet that have played an active role in bringing in transformations in this digital era collectively form a part of Web 2.0.
The New Age
Web 2.0 does not involve any kind of technical upgradation associated with the internet. It instead takes into account the shift in the ways of the usage of the internet. The new age of the internet is all about sharing of information that occurs at a higher level and on the same note the level of interconnection among the users or participants is also more.
Web 2.0 has enabled the creation of applications like Facebook, Wikipedia, Twitter, TikTok as well as Reddit. Web 3.0 shall get an easy entrance, thanks to Web 2.0, which has paved the way for the web of the next generation to come in and that shall associate with many of the similar technologies as in the case of Web 2.0 and its approach to the problems shall be different.
Web 2.0, the term was first used more than a decade ago when the usage of the internet was directed to a change into a system that involved active engagement of the user. It was the kind where the conversion of users from viewers to providers of content was encouraged. It was the social facet of the internet that underwent transformations. The job of social media platforms fosters the process of engagement and interaction with one another by opinion sharing, thoughts and perspective sharing. Posting and publishing of articles and comments became possible and accounts of users could be created on various sites which helped to increase the participation.
The very first stage of the internet revolved around Web 1.0. The number of creators of content was less during this stage. Instead the number of consumers were more. Static pages were commonly used.
The Interactive Environment
There is no one definition for Web 2.0. It is the result of a series of components. The components when put together give a product that helps in the creation of an online environment that fosters interaction and has greater capacity than the earlier form.
Wikis are involved with the collection of data from the user. Users are able to edit and change any kind of information within the limits of the web page and this implies the fact that the number of owners of the page exceeds more than one most of the time. Instead of only viewing and taking in information, sites like Wikipedia which are wiki-based prove to be successful with the contribution of information to the sites by the user.
Social networking is yet another significant aspect which is associated with Web 2.0. In this individuals are able to publish information over the web. Wikis demand verification and are mostly informational. Social media on the other side do not demand verification normally while any posts are being made. Individuals can easily connect with other users of the social media platforms.
Web 2.0 has a number of applications to offer. Twitter, Facebook as well as Instagram are examples of social media platforms that enable content that are personalised to be uploaded which can be shared with a wider user base of the social media. Pinterest, Reddit, Youtube are all examples of applications that have their own important part to play.
The number of benefits offered are many. The advancement in technology has led to the thoughts and opinions being shared between users who are connected over the social media platforms. Web 2.0 has enhanced the very process of efficient communication that has led to successful interactions, sharing of knowledge and ideas and has progressive collaborations. Marketing has now seen new means to carry on with its operations. Digitization of the procedures of marketing brings with it new opportunities and now potential customers can now be reached in greater numbers by using the new marketing tactics.
Though there are many advantages, Web 2.0 brings with it a number of disadvantages. With connections increasing at a rapid rate and with people making more use of the social media platforms, the number of cyber-crimes are also increasing. The problem of spreading misinformation cannot be overlooked as it is becoming a threat to the users. Any kind of information can be uploaded over the web and the decision as to which is reliable can raise several queries. It is not possible to verify information and therefore it becomes easier for dishonest or bad actors to take advantage of any fragile situation.
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